Site Audit
We run a full website audit across 210 touch points. That gives you 210 opportunities to improve your website’s SEO performance.
SEO is best learned through experience, and we have been on it since 2010.
Our experience taught us that SEO is more than just looking 50-keyword or 100-keyword plan. We think long term and focus on the entire journey, right from ranking on the first page of Google and all the way to conversions.
WHAT SETS US APART
Competition Analysis
It is always helpful to know what you are up against. We will size up your competition and give you a detailed analysis of their top keywords, top pages, content and link profile. Once we have enough data to work with, the next step is to put it all into action.
Keyword Research
When it comes to keyword research, We look at the actual possibility of ranking for each keyword. We don’t get over-the-top ambitious, as doing so will only leave you with empty coffers and no leads.
So we recommend target keywords for which your website can actually rank among top results. No guesswork here!
This approach also helps us to discover keywords that might have a lower search volume, but a higher conversion rate and a lower difficulty level.
On-Page Optimisation
We go beyond the metas and title tag optimisation.
We compare each target page with the top 10 ranking URLs to plan the word count, intent of the page and what all topics/subtopics to include.
This enables us to create content that Google
considers good enough for page 1. We also keep our strategies and your website relevant to Google updates through a detailed content audit every 6 months after the initial onpage optimisation.
Off-Page Optimisation
A good SEO service creates backlinks for your website, but a great SEO service earns organic backlinks that drive leads. We are the second kind.
We don’t use PBNs and advise our clients and peers against it. All our backlinks are earned through genuine manual outreach, from niche-relevant authority sites.
Plus, we have strict shortlisting criteria. We choose sites based on their overall health and not just one or two parameters. Every website linking to you will be assessed on various parameters, including DA, DR, CF, TF, CF/TF, Keywords and Traffic.
Tracking and Reporting
We take this part seriously because of two reasons:
- Tracking allows us to measure our success and discover more opportunities to thrive.
- We believe in maintaining transparency, and our clients deserve to know where new leads are coming from.
We use sophisticated SEO tracking tools to track average time per session, bounce rate, conversions, etc., and we use these insights to improve low-performing pages and double down on the ones that are generating revenue for you.
